Digital Marketing is a major part of your business – cost-effectively attracting qualified buyers and shoppers to your website. When your Digital marketing plan is aligned with your business goals, no other marketing investment offers a better ROI due to its speed, accuracy and efficiency. Digital marketing programs (also known as Online Marketing or Internet Marketing) typically include a combination of SEO, PPC, content creation, video, mobile tactics and social media participation. Email marketing is typically woven into these programs. The optimal combination is somewhat different for every client and will change as situations change.
We’re an organized team, bringing specialized skill-sets to quickly address needs and opportunities as they arise on an ongoing basis – providing speed, agility, and performance. Our team becomes your team, rather than hiring an employee and adding overhead, this allows you to use the cost savings toward other value added initiatives.
How else can Digital Marketing lower my selling costs?
Digital marketing takes care of distributing the information to a global audience who qualify themselves as they search for solutions, which is a huge cost savings. Digital is interactive in nature, both in terms of providing instant response and eliciting response, is a unique quality of the medium that can turn lookers into buyers.
What should I expect from a Digital Advertising Agency?
To find the optimal balance, you will need expertise in SEO, paid search, email, video, CRM automation and mobile tactics. You need a performance-oriented agency who will constantly improve your programs and convert those information seekers into satisfied customers. You need the experience, techniques and tools essential to plan, implement and measure an Internet marketing strategy that will lower your selling costs and put you ahead of your competitors where it counts most – in the eyes of your target audience when they are ready to buy.
What more can I get if I choose Stearns?
In addition to digital marketing, Our Stearns team has 15+ years’ experience as an advertising and marketing agency. We provide integrated marketing, graphic and custom design, direct mail programs, some of the best website design and development in the Mid-Michigan area. Our portfolio is below.
When you realize that a typical sales call in the U.S. runs $250 or more, it makes little sense to devote the time and cost of a talented sales force to cold calling. Selling and servicing your best customers and prospects is the best use of your sales force’s time when marketing communications can produce sales leads – faster and more efficiently.
If you can’t measure it, you can’t manage it. And if you don’t plan it, you will never achieve it. The monthly reports include an executive summary of all website and digital marketing activity, goals for the next three months, red flags that need to be overcome and specific action items.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.