Over time and when set up properly, SEO will give you a far higher ROI than PPC, since there is no money being spent on media and will most likely become your main source of traffic and business growth. You may have a website that has been optimized and is currently ranking several keyword phrases. The key to success is to develop an SEO strategy that will attract the customers you want most and in turn will seek what you offer. Our team will focus on telling your story in an engaging way that is deserving of being top-ranked.
There are many agencies guaranteeing first-page placement within 90-days. But SEO is not a short-term process. It’s an ongoing review and utilizing basic principles combined with new trends tested against search engines’ ever-changing list of rules. There is more to ranking for search, than the back-links, page tweaks, and questionable tactics offered by most SEO firms. More and more, it’s the honest, well-written, educational content that drives higher rankings. Google is aware of the formulaic fixes used by many of the pop-up SEO shops – techniques that will become less and less relevant – as Google’s algorithms adapt to informative, well-intentioned web design.
Stearns places a very high value on the importance of SEO and support our clients’ programs with a holistic approach to digital marketing. Content creation, social media and public relations can all contribute to your website’s domain authority and the increased traffic that follows.
We use the latest SEO tactics to make our clients’ sites more visible, digestible and attractive to the major global search properties. The result is a steady stream of qualified traffic composed of active buyers and information seekers.
68% of search engine traffic goes to the top 3 organic results!
89% of U.S. purchases are shopped or researched of the Internet, Google uses 200 factors to rank search results. Search results change regularly due to competition search location!
36% of search engine traffic goes to the Top Ranked Result
33% of search engine traffic goes to the 2nd Ranked Result
11% of search engine traffic goes to the 3rd Ranked Result
38% of search engine traffic goes to the All Other Results
The techniques for optimizing a website can be easily split into two categories:
- On-Site (optimizations made to the content of the site)
- Off-Site (optimizations via relevant, credible links from outside a site)
To improve the ability for a website to be found naturally on the Internet, most SEO shops include only the most basic services, such as relevant title tags, meta descriptions and a consistent use of H1 tags. We believe you need more.
on-site seo helps customers find your site.
To improve the ability for your website to be found naturally on the Internet, on-site SEO services include the most basic of things that are done to your website. For on-site SEO there are a plethora of techniques that are used, including relevant title tags, a well-crafted meta description, and a consistent use of H1 tags. We also help you focus on which keywords you would like your website to be optimized for based on their potential to bring you the best customers. For example, “outdoor widgets” may only get 1,000 searches a month, but “widgets for outdoors” gets 10,000. By optimizing for the latter, you are multiplying the fruits of your labor tenfold. There are also many things that can hurt your rankings if you have them on your website, like poison words, keyword stuffing, and blocking the indexing robots – or using flash, this is pretty much invisible to search engines. As much as there can be said for keywords, having a website that is relevant, transparent, and easy to use cannot be overlooked. However, the most important part of quality on-site SEO service is providing valuable, enlightening content to the reader.
off-site seo is what wins them over.
Off-site search engine optimization has become an even more powerful way to increase your traffic and get your website recognized more by the search bots. This will improve your website’s Google, Yahoo! and Bing ranking by working outside the content and code.
Effective off-site SEO is basically the action of back linking; discovering and linking other relevant websites to your own. Worthy backlinks that relate to your topic will help the search engines to establish the focus of your site and its importance in the online hierarchy. So that your website receives higher rankings, we point individual links to the most appropriate page on your site, and not just to the homepage.